Site Analysis x 1 (can be your own site if required) with analysis/summary.
[Overview] Domain authority, ranking keyword report with gap analysis, backlink report with intersections, SEO traffic estimate
[Site Audit] Technical audit
[PPC Analysis] (if applicable) showing monthly spend (approx), keywords & PPC competitors list with their approximate monthly spend also.
In addition to the main reports above we also look at your general domain strength (inc age etc).
If conducting competitor research you should look at 3 different ones and compare their stats with your own site. Don’t know which competitors to use? Consider ordering a competitor list first.